How we took a premium carport and terrace roofing provider from zero digital presence to market-leading local authority — delivering a 1,200% increase in leads and a 62% reduction in cost per acquisition.
The focus was clear: full digital transformation. We took RheinMain from offline dependence to becoming a market-leading digital authority, strategically optimizing their online presence for both local visibility and high-quality lead generation.
By aligning their digital assets with buyer intent and industry-specific needs, we ensured RheinMain stood out as the trusted partner for premium outdoor living solutions.
RheinMain Überdachungen, a premium carport and outdoor terrace roofing provider based near Frankfurt, Germany, was heavily reliant on traditional print media and lacked any substantial digital presence when we began our engagement. Despite offering high-quality products, they were invisible online and struggled with low organic visibility.
Their business and Google rankings were far from competitive, and they had no mechanism in place to track ad performance or engagement. They were completely dependent on print, relying on pamphlets dropped in mailboxes with no tracking or measurable impact.
Despite engineering-grade capabilities and certifications, Gulmohar was perceived as a trader of packaging materials rather than a comprehensive industrial packaging solutions partner.
Marketing depended heavily on exhibitions, flyers, and mailbox drops — channels with no measurable ROI, forcing decisions based on guesswork.
Without SEO or a properly optimized website, the company ranked poorly and missed high-intent searches.
There was no system to track inquiries, calls, or campaign performance, leaving lead sources and effectiveness completely unclear.
A lack of reviews, testimonials, and project showcases made it harder to build credibility and win new customers.
Twelve months of focused digital execution delivered fundamental business transformation — expanding reach, reducing costs, and building a team to match the demand.
Climbed from outside the top 20 to top 3 in local rankings, increasing online visibility and credibility in the Frankfurt region
Expanded from a 30 km radius to 50 km, and now actively targeting 150–200 km, reaching significantly more high-value customers.
Team grew from 1 employee to 6 as business demand and digital presence increased.
Campaigns created urgency pre-season, with festive creatives driving interest for Christmas and winter gatherings ahead of peak installation periods.
Driven by premium product positioning and higher-value, lifestyle-focused buyer interest in climate-controlled outdoor solutions.
Optimized digital campaigns and better-targeted lead generation strategies reduced acquisition costs significantly across all channels.
The shift from print dependence to digital authority fundamentally changed how RheinMain Überdachungen competes in the Frankfurt market. High-intent buyers now find them first — and a 62% reduction in cost per acquisition means every marketing euro works harder than ever before.
“Our visibility and enquiries changed completely. We now consistently appear for terrace roofing searches in our region, and the volume and quality of leads have increased significantly.”
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